Turning 29 in #LDN during the age of #Unemployment and #TechCity

keep-calm-youre-only-29-10Hi everyone!

Yes, it has been a long time. Precisely, 20 months and 12 days since my last post. Wow!

I don’t particularly like blogging (you can easily get that). I mean, I am an active subscriber to many, and I am a Digital Strategist aspiring to become a Growth Hacker. Let me rephrase that: I do not really like writing blog posts.

Today (well, yesterday, actually, the 8th) was my 29th birthday. 29 is usually an awful number. It is almost 30, although it is not really 30 yet, but it is still “getting there”. So you basically feel older than you actually are.

For me it has been a week of revelation, though.

On Monday I lost my job. It wasn’t a “proper” job, as we immigrants are used to say. It was an Internship, but, still: I had a 3The-Lean-Startup months contract with an early stage startup, which ended up to be a less-than-a month job.

It was not the first startup I was working for, and, anyway, I have been studying and researching on startups for ages. So, yes, I know that “most start-ups fail” and “most new products are not successful”. But, also, I knew that “the story of perseverance, creative genius, and hard work persists”, so I thought that my startup would have gone on (E.Ries, 2012).

It did not. It was a kind of a shock for me (and my colleagues, too).

Straight after that I basically had 2 choices: either get drunk or stay positive. This time I chose to stay positive.

iyaffullorigcoloursMy choice was probably helped by 2 fresh experiences of mine: mentoring the MACE Students at a workshop in collaboration with the International Youth Arts Festival, and an introduction course on coaching held by the Coaching Academy.

What did I do in order to stay positive?

1 – I spent the first two days on “market research” (job hunting, of course).

2 – Once I got to know which job adverts suited me, according to my skills, I started to make a massive research about the companies that were looking for those skills.

3 – I made a selection of those companies, mainly using as terms of evaluation each company and members’ (founders and directors) expertise, core focus and USP, because “as you climb the ladder of success, be sure it’s leaning against the right building” (H. Jackson Brown, JrI – or probably Anonymous, but, still, the quote gives you the idea).

4 – I picked each company one by one and went further into my research, trying to get as many information as possible from wherever on the web.guerrilla markting

5 – I wrote customised cover letters. When I say “customised” I do not mean just changing the names on the recipient. That is what many companies do when they send emails and, frankly, I, as a customer, I feel like they assume that I am an idiot. Anyway, of course part of the contents were the same – I am still the same person with the same skills and experience  -. In a way, I took that particular task as if I was trying to get my customers’ attention. I am a Guerrilla Marketing passionate, so I even used some of its methods to write my cover letters.Last, but not least, I was completely honest.

Many people told me that in applications you have to “fake” it a little bit. Because…everybody does that, so every employer expects that you actually “pimp” your CV. Well, I have never felt comfortable with that. So I actually never did it, but I guess I did it a bit in my cover letters, apart from last week. Last week I was completely natural and honest.

OLD STREET ROUNDABOUT6 – In less than 1 week I got 3 interview out of 5 applications to Tech City startup jobs that I completed. You might think that it is a small number, but it took me more than 3 hours between researching, coming up with each cover letter, and actually click on “send”.

I have no idea if those companies will take me on board. I mean, I made probably a great impression, but sometimes it is not enough.

However, I am so happy. I am still unemployed, and very conscious about that (I am not going to book any holiday at the Hawaii Islands, for instance), but I am very confident that London will give me a job (aka internship, which for me is still a job) in less than 2 weeks. It might not, but , as Walter Cronkite said, “success is more permanent when you achieve it without destroying your principles”. My strongest principle above all is honesty.

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