Frieze Art Fair.
One of the biggest art fairs of the whole world.
Many thoughts passed by my brain while I visited it.
I was wondering why taking us (MACE students) to an Art Fair, instead of the Tate Modern or another Contemporary Art Gallery. Why a fair?
The art market assignes the art object a value for the materials which it is made of, for the technics which it is designed with, for the use which it could be made for, and for the idea which lies behind it. All those factors are connected to the social and historical background in which the art objects are put.
We work with the business and the creative market. We are supposed to manage with the design of new objects and products, which should be commercialized.
Although what are we going to sell? Creative objects/ products or the arousal which they cause?
As we are designers (of apps, clothes, websites, accessories, hi-technologies or whatever), first of all we sell our ideas, our concepts.
The ideas need communication to be spread.
The art market suggestes us to contestualize our ideas into our society and contemporaneity, as we have to meet the needs and desires of the people of our society and contemporaneity.
As a relative remark, the communication is the vehicle which gives us the possibility to listen, observe and analyze them, and, in the meanwhile, to spread our ideas/ objects/ products.