Europe is us.

(Translation in Italian at the bottom)

Hi. My name is Francesca.

Last February I got 30, after a week from my moving back to Brescia, Italy, after 4 years of living in London, UK.

London changed me a lot. London itself changed a lot over the years that I lived there.

I moved 6 times in 4 years. The neighbourhood where I have lived for the longest period is Brixton. I fell in love with it. Brixton is one of the most multiethnic neighbourhoods of the city.

If there is anything that I certainly brought with me back to Italy, it is indeed the passion for multi-culture environments.

I am part of that generation of people born between 2000 and 1981, called “Millennials”. Despite all the flaws that my generation has, as well as any generation, I am particularly proud of being part of it.

In 2015 Eventbrite published a research which states that for Millennials “happiness isn’t as focused on possessions or career status. Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities” (Eventbrite, 2015). My generation is switching from materialism to experiencialism, as well underlines James Wallman in his book “Stuffocation”.

I believe it is not a case, indeed, that within my peers there are more people that invest in travels and experiences of all sorts, than people who buy a car (I am not considering the parents bought ones) or ask for a mortgage. Obviously the crisis of the labour market made the second choice more difficult, if not improbable, for my generation of freelancers, however in London as well as in Brescia I have seen and I still see an entirely different approach to life and money. I have met people who have worked over weekends and summers for two, three, five years in order to afford to leave and travel for a year or so. With the same money they could have bought a new car.

We are definitely a generation of travellers. It is not a coincidence that the percentage of “digital nomads” is increasing.

I have friends in half of the European Countries, and also in other Continents.

Will I ever see them again? I hope so, but even if I would not, I will always have the memory of the experiences that I lived with them and it will be much more valuable than all the t-shirts I could ever buy at Primark, or all the skirts of H&M, or all the Zara shoes.

It’s been months that I hear people speaking about “Brexit”, and, actually, years that I hear people speaking about “Italexit”. Economical problems, immigration dealing problems, political problems.

I believe that if we want the European Union to work we have to be the first to feel it as part of our culture, and to celebrate it.

I believe that, as generation, we have the honour and duty of representing Europe, at least the one we would like, at least among us, because we know it certainly better than who takes the decisions for us. Because our experiences overthrew mental blocks and prejudices. Because we have friends in London, Paris, Amsterdam, Brighton, Dublin, Southampton, Barcelona, Madrid, Berlin, Porto, Reims, Hamburg, Bruxelles, Prague, Athen.

Because this ethereal Europe, in the end, is us.

The 9th of May is the Europe Day. Our party. Let’s celebrate it, let’s believe in it.

(post originally published on my Medium)

L’Europa siamo noi.

(traduzione in Italiano)

Ciao. Mi chiamo Francesca.

Ho compiuto 30 anni a Febbraio, ad una settimana dal mio ritorno a Brescia dopo 4 anni a Londra.

Londra mi ha cambiata molto. Londra stessa è cambiata molto, negli anni in cui ci ho vissuto.

Ho fatto 6 traslochi in 4 anni. Il quartiere in cui ho vissuto per più tempo è Brixton, di cui mi sono innamorata. Brixton è uno dei quartieri più multietnici della metropoli.

Se c’è qualcosa che sicuramente mi sono portata in Italia, infatti, è la passione per la multiculturalità.

Io appartengo alla generazione delle persone nate tra il 2000 e il 1981, i “Millennials”. Nonostante tutti i difetti che la mia, come ogni generazione sicuramente ha, sono particolarmente fiera di esserne parte.

Nel 2015 Eventbrite ha pubblicato una ricerca in cui sostiene che per i Millennials “la felicità non è focalizzata su averi o carriera. Vivere una vita piena di significato, una vita felice, riguarda anzi il creare, il condividere e il catturare ricordi costruiti attraverso esperienze che allargano lo spettro delle opportunità della vita” (Eventbrite, 2015). La mia generazione sta passando dal materialismo all’esperienzialismo, come ben ci fa notare James Wallman nel suo libro “Stuffocation”.

Non credo sia un caso, infatti, che tra i miei coetanei ci siano più persone che investono in viaggi e esperienze di diverso tipo, rispetto a persone che acquistano un’auto (non considero di quelle regalate dai genitori) o aprono un mutuo. Sicuramente la crisi del mercato del lavoro ha reso la seconda scelta più difficile, se non improbabile, per la mia generazione di freelancers, tuttavia a Londra e a Brescia ho visto e vedo un approccio del tutto diverso alla vita e all’uso del denaro. Ho conosciuto ragazzi che hanno lavorato durante i weekend e d’estate per due, tre, cinque anni per poter poi permettersi di partire e viaggiare un anno intero. Con gli stessi soldi avrebbero potuto sicuramente comprarsi un’automobile.

Siamo effettivamente una generazione di viaggiatori. Non è un caso che la percentuale di “nomadi digitali” sia in aumento.

Io ora ho amici in mezza Europa, nonchè in altri continenti.

Li rivedrò mai? Spero di sí, ma se anche non li rivedessi più, mi rimarrà sempre il ricordo delle esperienze che ho vissuto con loro e varrà molto di più di tutte le magliette che potrei mai comprarmi da Primark, o tutte le gonne di H&M, o le scarpe di Zara.

Sono mesi che sento parlare di “Brexit”, e in realtà anni che sento parlare di “Italexit”, anche se non con questa espressione. Problemi economici, problemi di gestione dell’immigrazione, problemi politici.

Io credo che se vogliamo che l’Unione Europea funzioni dobbiamo noi essere i primi a sentirla parte della nostra cultura, e a celebrarla.

Credo che, come generazione, abbiamo l’onere e l’onore di rappresentare l’Europa, almeno quella che vorremmo, almeno tra di noi, perchè la conosciamo sicuramente meglio di chi prende le decisioni per noi. Perchè le nostre esperienze hanno abbattuto barriere e pregiudizi. Perchè abbiamo amici a Londra, Parigi, Amsterdam, Brighton, Dublino, Southampton, Barcellona, Madrid, Berlino, Porto, Reims, Amburgo, Bruxelles, Praga, Atene.

Perchè questa fantomatica Europa, alla fine, siamo noi.

Il 9 Maggio è la Festa d’Europa. La nostra festa. Celebriamola, crediamoci.

Sabato all’Abba, Domenica in Piazza Vittoria e Lunedí all’Informagiovani: tre giorni in cui Brescia festeggia l’Europa. Siamoci.

(post originariamente pubblicato sul mio Medium)

Why Entrepreneurs Should Believe in Magic

I have always loved fantasy books and movies,

because I have always loved fairy tales.

When I was a kid I used to paint on t-shirts and fabric. I used to paint fairies. Therefore my parents started to give me many presents on topic: books about fairies and legends, flower crowns, dream catchers, decorative witches, small elves and goblins. My granma even sowed for me an elfish dress.

Obviously, when I found out that ABC produced a series about fairy tales I couldn’t resist to watch it.

I have to be honest: last week I spent several hours watching Once Upon A Time. Let me be honest twice: I loved it.

The reason I love fairy tales is because I believe in magic, in a way. Actually, when I was 15 I wrote a letter to Harry Potter, asking him to help our world to face corruption and misery… but that’s another story.

However, yes, I do believe in magic.

But what is magic?

Once Upon A Time shows it clearly: it’s LOVE. Love is the most powerful spell.

Since I moved to London I have considered all the recent presents I received from my parents and my siblings as talismans, because they are the symbol of their love. Lately my sister gave me a watch that is not a watch. I mean, it is, indeed, but it looks like a bracelet (well, I have secretly told myself that it was a magic bracelet).

About 2 months ago I volunteered for the Startup Weekend at WeWork in Southbank, London. It is not the first time I volunteer for them: I already blogged about it.

On that Saturday night I lost my magic watch.

At the beginning I didn’t even realise it. During the evening I was playing a game with the Startup Weekend staff, when Zee asked me if I had a watch.

At that moment I realised that I didn’t.

My first thought was that I would have never find it, because it was too small. I went on a hunt, already thinking that I would have never seen my bracelet again. It was just a watch, but I felt lost without it.

Everybody wanted to help me, uselessly: the bracelet disappeared.

The last chance was that it ended up into the bins. There were about 10 bin bags in a corner, about to be taken away in a couple of hours. I decided to try to see if I could find my watch there, even if I was perfectly aware that it was an impossible challenge: that evening we all ate noodles, and the noodles were stored in brown boxes. My bracelet was of the same colour, it was literally like tilting at windmills.

After opening 6 bags, I was giving up. The staff was ready to leave the place, but a friend, Xavi, told me to try the last one. I opened it without any hope, seriously.

And there it was, inside one of the noodle boxes.

That was really magic, and it was magic because it was love.

Love made me looking for my bracelet for so long and being so stubborn in my quest: it represented my sister’s love. And it was my friend Xavi’s love that gave me the strength to not give up.

I know: it’s just a bracelet. Or just a watch, depending on the point of view.

Nevertheless, to me

it represents everything an entrepreneur should count on:

friends, family and himself.

Friends and family might be there to economically help you, but ultimately they are there to support you when you lose your wings, as Violet Fairy’s sisters. They are there to protect you, like Flora, Fauna and Merryweather with Aurora. They are there to help you to reach your goals, like the Fairy Godmother. And, ultimately, they are there to forgive your mistakes and give you second chances, in order for you to be the person you wish to be and to build your own path, like the Blue Fairy did with Pinocchio.

And you, the entrepreneur, you are there

to feel their love to be confident in yourself,

and to be your own hero.

That’s why every entrepreneur should know that he’ll never succeed alone.

Of course he has strength and power in himself, but to discover it he needs magic, he needs love.

8 Women can help me to solve my Enigma

Joan_Clarke_(cryptanalyst)I just watched “The Imitation Game” by Morten Tyldum.

I am not going to positively or negatively criticise it: we all know that it doesn’t tell the real story of Alan Turing. Or, it tells it in a soft and cinematic way.

However, it made me think of Joan Clarke and how women can be smart, great problem solvers and still feminine at the same time, how their working behind the scenes is often fundamental. So then I started reflecting about my past couple of weeks.

I subscribed to Ada’s List about a month ago. After a couple of days that I lost my job, at the beginning of February, I wrote a message to the googlegroups, telling my story. It was about the second ever message I wrote to the group, after the introduction post. The message was short, as my intention was only asking if someone knew someone else who was looking for a digital strategist or entry roles in marketing and community engagement.

In 3 weeks I didn’t find a full time job: I found much more.

I found strong, smart, competent and powerful women ready to give me a hand without knowing me, not even virtually.

katKat Farrants is the founder of Movement For Modern Life, a platform for yoga lectures in streaming. She was also the first lady that welcomed me into the list, and the first who wrote me after reading my message. She gave me some freelance graphic design work to do (I am not a “professional” graphic designer, and also I know that on Fiverr she could have found someone cheaper for sure) for her communication campaign.

euniceEunice Ball, founder of Africa Technology Business Network (forum designed to build a bridge between the tech communities in the UK and Africa) was the second lady that sent me a message after my first introduction, and the second to reply to my unemployment message. She got me a free ticket for her event “Unlocking opportunities in Africa through business and technology” and also asked me to speak at “Learning From Your Mistakes #FounderStories” , a meetup of The Pulse next Tuesday.

anaAna Alberts is the founder of, an app that lets users select businesses to advertise on their personal social profiles; for each click on the advert the businesses give money to the charities chosen by the user. Brilliant, isn’t it? Ana offered to fund my ticket for the +SocialGood UK Summit by Mashable, as I couldn’t afford it but I was very interested in the event; in exchange for the huge favour I will help her with Charub’s content strategy (and I am excited about it!).

iramIram Quraishi, the Project Manager of Loop Labs, got in contact with me through another amazing list member, Katz Kiely. Loop Labs create digital solutions to city challenges through Experience Design, and since a week I am their part-time intern. They got me on board even if they knew that I will go on with my job hunt. It’s really impressive. I am working on the content strategy and community engagement with Kabelo Thomo and Graham Brown-Martin of a very challenging and innovative project which will bring science and innovation into local communities through Experience Design. Follow us to know more 😉

Ada’s List is really an amazing network full of AWESOME ladies. I receive the Daily Digest and, trust me, I open it every day. I have never done it before with any other Daily Digest.

In addition, during the past week I got in contact with other four young, multitasking and professional ladies that demonstrated me attention and care, even if they didn’t really know me: Silvija Jordanovska of TechMeetups (a global network of Tech Startup communities), Sinead Mac Manus of Fluency*, Yasmin Desai of Monkfeet** and Erika Brodnock of KarismaKidz***.


I dropped Silvija an email about a week ago, telling her that I was willing to give her a hand for the event she was organising last Thursday, the “TechStartups Jobs Fair” (#TSJFair), even if I could have only helped her during the event, because during the afternoon I would have been at another event (see below). When I arrived on location she welcomed me with a big smile, the same smile that said “see you later” to me when I left 🙂 . Letting me tweeting about the event got me many contacts and followers, so, in a way, it’s actually Silvija that helped me.


*One of the participant to the Tech Startups Job Fair was Fluency, which offers four-week courses to young people in areas like social media marketing, SEO, content marketing, web analytics and more. Its founder, Sinead, is also part of Ada’s List. I presented myself saying that I was Francesca from the list, and she remembered my email about my lost job. She was extremely kind and empathic, even if she never met me before as well. Impressive.
Yaz D**Monkfeet offers high quality courses, workshops and meetings about business, corporate, startups, SEO and other professional topics. About a month ago I participated to “How To Make A Professional Corporate Video With Your iPhone“. After the lesson the instructor uploaded some resource materials and I got an email from Monkfeet, but there were some issues with the interface, so I tweeted to Monkfeet just to warn them about that issue. They were very grateful and kind to me and also told me that they were willing to help me in any ways, as an exchange for a tweet! People are amazing. Last Tuesday I went to their (+ Rainmaking Loft‘s) “Investors On Stage with Federico Pirzio-Biroli of Playfair Capital“, another very interesting event, and I was so happy to find out that behind of Monkfeet there was actually a woman, Yasmin! She was super kind and told me to send her my CV, so if she will hear about startups hiring she will contact me. Again: she doesn’t really know me. It’s incredible how women can be so open and welcoming.


***Finally, on Thursday afternoon I went to KPTG‘ s “Best of British Mobile Startups“, where I found out about Karisma Kidz, a fabulous app aiming at developing emotional intelligence in children aged 3-9. I saw the presentation by its founder, Erika, and immediately felt her confidence an power, as well as her femininity and kindness. I went to speak with her to congratulate with her, and she asked me my contacts for future collaborations. It might not end with anything, but for me it was a honour.

So, yeah. I am still looking for a full-time job. My Enigma to solve is how to find a job before the beginning of March, and I am starting to be worried.

Nevertheless, all those women of different ages and at different stages of their career gave me a great strength and inspired me to go on and do not give up.

Thank you, beautiful ladies.


Being a woman today is probably more difficult than ever.

Please, do not take me wrong, I am so grateful for the feminist movement and its fights.

However, now we, as women, are kind of divided between our independence, so hardly conquered by our mothers, and our need to be just…females.

I grew up with this internal fight between my wild and my sweet side, constantly switching between the two of them.

It is actually just yoga and Tantra that made me understand that I could be both, that we all could be both, without being scared or feeling guilty.

I learnt that we all have the need and the right to embrace both our female and male sides. If only the whole world could understand…

Digital Divide in Customer Service

digital divide in customer serviceYesterday I had a very bad customer experience with Telecom Italia Mobile, the main telephone service provider of Italy. The detailed story is available here.


What got me frustrated the most was their incompetence in doing customer service on Twitter. The TIM operator’s replies to my tweets were always the same, so that at one point I even thought it was an automated profile. It wasn’t, but, still, as a customer, I felt treated like a number that wasn’t making a difference in TIM’s budget. Well, indeed, that is true, but today every smart entrepreneur knows that customers engagement and loyalty is crucial to any company. Also, I would say, it is important in particular for telephone service providers, because as soon as customers are unhappy they move towards another telephone company, don’t they?

That’s why, just to stay on topic, my UK telephone company, O2, rewards loyal customers with prices and discounts. Their online presence is absolutely awesome, and their efficiency and creativity on Twitter is exemplar. For instance, here’s the promo video of their #TweetServe campaign, just to give you an idea of how they constantly innovate their customer service.


Speaking more generally, other examples of efficient and customer-centred replies of customer service operators on Twitter can be found on a post of The Drum, dated 2012 — we are in 2015, and TIM still doesn’t get it. The article shows how O2, Sainsbury’s, East Coast Trains and Smart Car personalise their tweets in relation to the style of the customer, they make clever use of slang, write hilarious comments and just reply as they were real people — which, ops! They actually are! Operators aren’t machines, are them?


This is actually my point: doing customer service on Twitter — well, on any platform, but on social media even more — means first of all listening to each customer’s problem (listening= reading carefully and especiallyempathically), then trying to solve it or at least providing them with the moreinformation available. Finally it means giving real answers, not pro forma, and adding a little bit of personality.


Be patient and have a nice day, the TIM operator’s reply to my tweets (the same for 3 times, by the way) was cold, impersonal and, frankly, it just made me feel like an idiot. As I wrote in my previous post, not a sorry, not an apology for the inconvenience. @telecomitalia tweets were even worst: they asked me what was the problem, and once I told them they just replied we know that a TIM operator was already in contact with you, ask him for info.

This post was previously published on Medium, here.

How TIM welcomes new customers (or at least how it welcomed me)

One week ago I came back to my hometown, Brescia, in Italy, for the Summer. I wanted to change my telephone company, and after a long surf on the web I decided to move towards TIM, as it had a very good offer for traffic data, which is what I use my iPhone more for.

I filled the form online, and then I received a message telling me that a courier would have arrived in 7 working days to deliver my new SIM card.

Then I received a call from TIM, telling me that the courier would have come on Wednesday (today), and asking me my preferred time for receiving my SIM card. I said in the morning, because I couldn’t stay at home in the afternoon. The call center operator told me that the courier would have come in the morning before 1PM. I told her that I had an iPhone5, and therefore I needed a NANOSIM.

Today I waited for hours, and then, at 12PM, I started to be a bit worried. Therefore I contacted the call center with my phone (not yet on TIM, so I payed for the call) but there were no option for new costumers or to know where my courier was. Hence I contacted the customer service via Twitter. The operator didn’t know anything about my case and kept repeating that I should have been patient, without giving me any information about my SIM card or my courier.

Then I decided to directly mention @telecomitalia, hoping in some more information. They replied after a hour. In the meanwhile was already 2PM and the courier has arrived. The courier was actually a kind man that told me that nobody told him to come before 1PM.

Anyway, apparently everything was sorted out, but…no, actually, it wasn’t. I opened my pack and I found a MICROSIM inside, whilst I specifically asked for a NANOSIM.

I read @telecomitalia’s reply and I replied, too, telling them about the delay and the wrong SIM. They replied to me telling me that they noticed I was already in contact with an operator via Twitter, and telling me to have a nice day.

Now it’s 4PM. The operator told me to change the SIM in a TIM center. Not a “sorry”, not a single apology.

I strongly doubt I will change the SIM. I will just change telephone company. If I was in the UK I would ask for a refund, or for a discount at least, but unfortunately I know that in Italy that’s just a lost cause.

Here are the screenshots (in Italian). The whole situation is just unbelievable to me.

Screen Shot 2015-06-17 at 15.11.07 Screen Shot 2015-06-17 at 15.11.30 Screen Shot 2015-06-17 at 15.12.08  Screen Shot 2015-06-17 at 15.14.19 Screen Shot 2015-06-17 at 15.14.27 Screen Shot 2015-06-17 at 15.40.09Screen Shot 2015-06-17 at 15.08.35

Think Forward, Act Now – Lambeth Entrepreneurs Forum

LEF for wordpress

People who knows me well, also know that my personal slogan is “Think Global, Act Local and Think Forward, Act Now”. That is my approach to everything, including economy.

Think Global, Act Local

Next Tuesday, the 2nd of June, I will be pleased to be one of the mediators of the Community Think Tank at the LEF – Lambeth Entrepreneurs Forum.

TTBWhat is it? The LEF is part of a worldwide movement Transition Town Brixton. TTB’s vision is to create a new culture of Community Supported Local Economy which fosters a resilient, independent local economy that supplies the real needs of local people, builds connections, creates new local livelihoods and keeps wealth local.

TTB’s co-founder Duncan Law has said:

Duncan“TTB wants to unable the community to invest all sorts of resources, from money through childcare to moral support, in creating and keeping the local economy we’d like to see.

We want to build a community of Lambeth local investors that understands the benefit of investing local and ensuring a vibrant, diverse local economy that is able to ultimately compete with the big corporates”

Think Forward, Act Now

library-of-things-logoWe all know that startups, whatever their nature is, need to go lean and go fast.

During tkitchentablehe LEF, five selected social enterprises will pitch to their local community with the aim ofpledging to invest money, but also time, resources, skills, enthusiasm, Facebook likes, hugs, and basically any other kind of support.

graingrocerThe Community Think Tank will be in the afternoon, together with a Pitch and Pledge session with the selected social enterprises, such as The Kitchen Table Projects, The Grain Grocer, Spiral, The Library of Things.

Networking (+ food!)

LEF speechbubble LogoThe LEF will also be a networking opportunity for local entrepreneurs, investors, decision-makers, and residents, and for all to have a part to play in having the kind of local economy they want to see in Lambeth and in the world.

Last but not least, there will be locally sourced food as well as beer especially brewed for the event by Brixton Brewery!

I will be very pleased to see entrepreneurs, investors and local people networking and fostering the Lambeth local economy. I would also like to know what are the insights of the Tech scene about the event and if it is something that might be replicated in other boroughs or towns.

Tickets are still available at